RUBIC HEALTH CONSULTANTS

WHO ARE WE?...

RUBIC Health Consultancy is a company which Researches and Uses Behavioural Interventions for Change (RUBIC). RUBIC was formed by South African health professionals with an interest in addressing health issues in the country by exploring behavioural interventions. All health interventions – be it going for immunisation, using a condom or taking a pill – requires a change in behaviour for it to be effective. RUBIC seeks to impact positively on health outcomes by promoting behavioural change using structured behaviour-change models through research and implementation of evidence-based strategies. RUBIC is led by global pioneers in the field of behavioural research and interventions.

SERVICES

RUBIC researches and develops interventions to accomplish behaviour change. These are based on behaviour change models which have been widely researched and for which evidence exists. There are many possible applications for behavioural change. RUBIC and its collaborators have developed successful interventions to:

  • Reduce risky sexual behaviour to prevent HIV and other illnessesCan I create sites for commerical projects?
  • Maintain good adherence to treatment
  • Keep people in care
  • Improve uptake of knowledge of health issues
  • Promote health prevention
  • Reduce unwanted and teenage pregnancy
  • Increase use of helmets among motorcycle drivers

There are many other applications for behaviour change strategies – RUBIC will tailor make an intervention to the requirement of a client. Some possible applications include programs for reduction of smoking and substance abuse, health promotion, lifestyle change, team building and conflict resolution, product usage and educational interventions.

Our Team

Dr Sandy Pillay

Dr Pillay, a medical doctor and researcher, has spent more than 10 years involved in behavioural research in the fields of HIV and TB in South Africa. He led the successful Options project, a study which demonstrated tremendous success in reducing risky sexual behaviour among HIV positive people in KZN. He has extended this work to produce good results in the field of TB adherence. Dr Pillay is widely published in behavioural interventions which have been implemented in a South African setting.

Prof. Jeffrey Fisher

Professor Fisher is a Board of Trustees Distinguished Professor of Psychological Sciences at the University of Connecticut and the founding Director of its Institute for Collaboration on Health, Intervention and Policy (InCHIP). He developed the Information-Motivation-Behavioural skills (IMB) model of behaviour change and has published widely on interventions using this model. He has focussed on factors associated with HIV risk behaviour, increasing adherence to antiretroviral therapy and to health behaviour change in general. Professor Fisher has served on several committees, professional associations and boards related to mental health and behaviour.

Prof. Deborah Cornman

Professor Cornman is Associate Director of the Institute for Collaboration on Health, Intervention and Policy (InCHIP) at the University of Connecticut and a researcher in health behaviour change. She has worked extensively in developing countries including South Africa, Uganda and India and is widely published in the development and implementation of innovative behavioural change interventions. Professor Cornman, together with Professor Fisher and Dr Pillay have conducted exciting research in behavioural change strategies in KZN.

Dr Moise Muzigaba

Dr Muzigaba has a public health background with specialisation in epidemiology, biostatistics and program evaluation. He is Head of the Monitoring, Evaluation, Research and Strategic Information Unit at the Enhancing Care Foundation. Dr Muzigaba is involved in developing and maintaining M&E systems, results based management (RBM), Implementation/ operations research, impact evaluation, and strategic information generation and dissemination. He is widely published and will provide technical expertise in the design and implementation of operations/ implementation research, develop, establish and maintain a monitoring and evaluation framework for various programs within the organization and provide technical assistance in writing up grant proposals, both programmatic and research-oriented.

Selected Publications:

Shuper PA, Pillay S, MacDonald S, Christie S, Cornman DH, Fisher WA, Fisher JD. One in 4 HIV-Positive South Africans Awaiting ART Initiation Report Condomless Sex With a Serodiscordant Partner. J Acquir Immune Defic Syndr. 2016 Jul 1; 72(3):e77-9. PMID: 27046266.


Fisher JD, Cornman DH, Shuper PA, Christie S, Pillay S, Macdonald S, Ngcobo N, Amico KR, Lalloo U, Friedland G, Fisher WA. HIV prevention counseling intervention delivered during routine clinical care reduces HIV risk behavior in HIV-infected South Africans receiving antiretroviral therapy: the Izindlela Zokuphila/Options for Health randomized trial. J Acquir Immune Defic Syndr. 2014 Dec 15; 67(5):499-507. PMID: 25230288; PMCID: PMC4229426




Shuper PA, Kiene SM, Mahlase G, MacDonald S, Christie S, Cornman DH, Fisher WA, Greener R, Lalloo UG, Pillay S, van Loggerenberg F, Fisher JD. HIV transmission risk behavior among HIV-positive patients receiving antiretroviral therapy in KwaZulu-Natal, South Africa. AIDS Behav. 2014 Aug; 18(8):1532-40. PMID: 24158486; PMCID: PMC4000573




Smith LR, Amico KR, Shuper PA, Christie S, Fisher WA, Cornman DH, Doshi M, MacDonald S, Pillay S, Fisher JD. Information, motivation, and behavioral skills for early pre-ART engagement in HIV care among patients entering clinical care in KwaZulu-Natal, South Africa. AIDS Care. 2013; 25(12):1485-90. PMID: 23477286; PMCID: PMC4196878.



 Kiene SM, Fisher WA, Shuper PA, Cornman DH, Christie S, Macdonald S, Pillay S, Mahlase G, Fisher JD. Understanding HIV transmission risk behavior among HIV-infected South Africans receiving antiretroviral therapy: an information--motivation--behavioral skills model analysis. Health Psychol. 2013 Aug; 32(8):860-8. PMID: 23477576; PMCID: PMC4007117



 Fisher WA, Williams SS, Fisher JD, Malloy TE. (1999). Understanding AIDS risk behavior among sexually active urban adolescents: An empirical test of the Information-Motivation-Behavioral Skills model. AIDS and Behavior, 3(1), 13-23



 Fisher JD, Fisher WA, Williams SS, Malloy TE. (1994). Empirical tests of an information-motivation-behavioral skills model of AIDS-preventive behavior with gay men and heterosexual university students. Health Psychology, 13(3), 238-250. doi:10.1037/0278-6133.13.3.238



 Jeffrey D Fisher, Deborah H Cornman, Paul A Shuper, Sarah Christie, Sandy Pillay, Susan Macdonald, Ntombenhle Ngcobo, K Rivet Amico, Umesh Lalloo, Gerald Friedland, William A Fisher (2014). HIV Prevention Counseling Intervention Delivered During Routine Clinical Care Reduces HIV Risk Behavior in HIV-Infected South Africans Receiving Antiretroviral Therapy: The Izindlela Zokuphila/Options for Health Randomized Trial. Journal of acquired immune deficiency syndromes, 2014, Volume 67

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